When is the right time to communicate?


Online Foresight Guide

Communication must take place on a regular basis both during the Foresight process and after its completion, through an appropriate and well-designed strategy. A pro-active approach to communication is needed as stakeholders are often very busy, unavailable at all times and may lose interest/motivation.

A phased approach to communication could be adopted:

Pre-planning stage of exercise

  • Appointment of Communications Officer or person within project team is specifically tasked with overseeing communications  
  • Formulation of Communications Strategy

Start-up of exercise: Scoping and stakeholder mapping

  • Profiling and clustering of stakeholders.
  • Communication skills training targeted at technical secretaries/champions/leaders.
  • Distribution of generic information to stakeholders.
  • Launch events; media coverage; press releases.

Running exercise

  • Dissemination of information on process/content of exercise in the form of publications, reports, press articles.
  • Increased stakeholder involvement through workshops/awareness-raising events/training.
  • Publications relating to methodologies.
  • Participating of Project Implementation Team in international workshops, conferences (externalisation)
  • Reporting (by technical secretaries) on the effectiveness of the communication strategy.

Follow-up

  • Dissemination of results/recommendations.
  • Evaluation of Communications strategy through an analysis of level of learning and interactions (networking) generated and spin-offs which emerged.
  • Reporting back to the Project Implementation team on the effectiveness of the Communication Strategy.

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